Clipables | Advertise

What makes the Clipables an effective form of advertising?

Distribution

Over 40,000 delivered monthly to nearly every home and business throughout the Yakima Valley. Zip codes include 98902, 98908, 98901 and 98942. The MORE people you reach... the MORE traffic you will generate!

Economical

Less expensive than doing-it-yourself. Better buy than the newspaper (21,000 circulation compared to 40,000 within same zip codes).

Clipables - 40,000 pieces	-vs-	Do-It-Yourself Mailing
$1,100 Full page color ad x 12 One mailing each month -------- $13,200 Annual Investment	-vs-	40,000 Homes & Businesses x .37 Postage --------- $14,800 One time postage cost

Savings of $1,600 and get 11 more mailings per year!

The Do-It-Yourself example doesn't include labor costs, mailing labels, mailing lists, graphic design, printing, etc so your savings is even greater.

Return On Investment

An effective direct mail program averages a 2-3% return on coupons redeemed. 3% = 1,200 coupons redeemed 2% = 800 coupons redeemed 1% = 400 coupons redeemed (see R.O.I. worksheet)

Usage & Preference

Our customers have experienced great results and consumers look forward to the Clipables being mailed each month to their mailbox with exciting offers to take advantage of.

Frequency

The Clipables are delivered monthly and allow you to change your message or offer when you need to unlike yellow page advertising.

Full Color

Color out sells black & white advertising and builds a better image for your business. Color appeals to the consumers senses and emotions.

Internet Support

Now consumers are able to search by zip code and/or type of offer to find you. More Distribution... More Value... More RESULTS!

Custom Ad Layout

No additional charge for custom artwork. Our professional design team can create a look all your own that will deliver the best results and improve your company's image.

Word of Mouth & Repeat Customers

Your business grows exponentially as your customers who use the Clipables tell others about you and where to find your great offers. Repeat customers will shop without a coupon when urgency and convenience is more important than price.