How to know if your Clipables ad is working
Return On Investment Worksheet
|
1. Average gross profit per sale (Average sales minus direct costs) |
$6.00 |
| 2. Clipables investment per month | $1,100 |
|
3. Desired R.O.I. for advertising offer (i.e. To calculate a 2:1 return on your monthly investment, multiply line 2 by 2) |
$2,200 |
|
4. Number of Sales needed to meet R.O.I. (Line 3 divided by line 1) |
367 |
Over 40,000 delivered monthly to nearly every home and business throughout the Yakima Valley. Zip codes include 98902, 98908, 98901 and 98942.
An effective direct mail program averages a 2-3% return on coupons redeemed.
| 3% return = 1,200 coupons redeemed | 2% return = 800 coupons redeemed | 1% return = 400 coupons redeemed |
The MORE people you reach... the MORE traffic you will generate!
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